Visit Stacklumen.com·
← All work

Retail

French Girl Vintage

A complete identity and editorial e-commerce site for a Lexington clothing and vintage retailer — brand system, curated categories, shop, events and newsletter capture, with a refined French-minimal aesthetic.

2025
Shopify, Custom theme
Lexington, KY
Webflow
Custom build
Retail
Vintage
Visit the live site ↗

Weekly

New arrivals

E-commerce

Shop + events

Curated

Worldwide

The challenge

French Girl Vintage, a Lexington clothing and vintage retail company, needed a complete identity — a brand, brand assets, and a website — to launch with a distinctive, cohesive look.

The solution

A full brand system plus an editorial e-commerce site: curated categories, a shop, upcoming events, newsletter capture, and social integration — with weekly hand-photographed arrivals and a refined French-minimal aesthetic.

The results

French Girl Vintage launched with a cohesive, luxury-leaning brand and store that frames vintage as timeless investment, not fast fashion.

Coming soon

Sherry Feeney

Client

Services rendered

French Girl Vintage is a clothing and vintage retail company based in Lexington, Kentucky. The owner of French Girl Vintage, Sherry Feeney, asked Stacklumen to create a brand, brand assets, and a website for the company.

Iain Feeney

Founder

Let's build something worth documenting.

© 2026 Iain Feeney
Designed and built in Webflow